At the end of the summer there are lots of new casinos with Microgaming software suddenly appeared. This software is one of the most expensive (along with Cryptologic), it is used only by about 80 casinos, and the new one usually appears more often than in one quarter. That is why gamblers’ surprise is quite natural …
It has turned out that it is white label casinos by Casino Share (relatively new casino with Microgaming software). So what is white label? White label is a kind of a small branch of an existing casino, which can be developed under its own name Ufabet.
The system is as follows: software producer, RTG, Microgaming, or Casino Village on Net type company, production software for casino and selling it to the clients. A supplier’s software is usually the same, the game set is almost the same. Here the question about competition appears in not only casinos from the different producers (here the differences and, hence, grounds for competition exists), but also the same producer’s casinos, where there are so many ways to be marked out. Methods of attracting the clients are different: some advertise themselves online and offline, some organize great actions, almost all use partnership programs.
Some of the casinos make contracts with a software supplier and get a permit for further multiplication of the software. Such casinos open white label programs, where any person interested may get “his own” casino. The scheme is usually as follows – a partner pays a relatively small amount (several thousand, maximum several tens of thousand dollars) and for this money gets a standard site, clients’ downloads for software, where a partner, not those of a parent casino, stand Financial transactions were made by the parent casino cashier, Customization and design, customer service, player hosts, fraud control, web design and maintenance as well as internal marketing. White label casino software producers provide cheaper, fully serviced and managed gambling websites that are free to focus on marketing. Online bingo, sportsbook, poker room or casino operators enjoy all the benefits of marketing online bingo or casino sites without having to manage technical, business, licensing and operational infrastructure. The initial instalment goes for casino customization, after that a partner makes about 50% of the parent
A question occurs: For whom is this scheme convenient and profitable? It is rather advantageous for a software supplier, as it sells the right to make white label and casino customization services, increasing the popularity of the software (although the risk of negative responses is increased in case of problems), royalty is increased (software supplier gets its interest in casino profits). A parent casino organizing white label program also benefits While the right-to-sell casino costs money, its considerable part is returned, the partner’s initial payment, and then the opening of the casino opens without any marketing expenses (support service and processing expenses remain), but they are 50 % of the profit).